When God Calls, You Run. Don't Walk.


This past June marks six years since I began documenting my journey as an entrepreneur online. From sharing how I abruptly quit my full-time job to pursue my jewelry business. To closing that shop to focus more on helping other entrepreneurs launch their brands online. I have given out hundreds of tips, interviewed some of the best of the best and also gone radio silent for months at a time while I figured things out.

While I can’t say that I have used this space to build the perfect brand over the past six years (at one point I was blogging about my favorite nail polish), but I have always used this space to share the best and the worst of me. Each phase and transition that I have gone through since starting this blog I have looked at as a season. The jewelry business I launched that led me into blogging was a season. Blogging about my breakups to providing women with advice on how to grow their brand was a season. Every single thing I have experienced in my life has successfully propelled me for what’s to come.

The 24 year old who didn’t have anything figured out, blogging from her childhood bedroom is now a 30 year old wife and mother who knows exactly what she wants and is willing to work her butt off to get it.

There are three things that I know for sure.

First, I am meant to be a writer. Twenty-four year old Alisha knew this but either ignored it or barley got her feet wet up until this point.

Secondly, I am meant to impact the lives and businesses of women around the world. A very shy, introverted Alisha who just wanted to fade into the background at every social event would have never even considered something like this.

Lastly, I know that I can no longer run from what I have been called to do.

I don’t think I have felt more frustration than I have the past two years of my life. From failed projects and major disappointments to feeling like everyone around me was winning except for me. I felt like no matter how hard I worked or how many launches I attempted, I was never fully in alignment with what I was called to do.

Earlier today I read, “When God doesn’t have your attention, He will disrupt what does.” And that’s exactly what he has done. Disrupted my plans and efforts in order to fully get my attention and do what He wants me to do. Let me tell you, trying to run away from something as big as your purpose is exhausting. And at the end of most days I would feel so drained. Putting all of your effort into everything except what you are being called to do will wear you down until you surrender.

And that’s exactly what I ended up doing. At one point last year I found myself in tears literally saying out loud “Lord I can’t keep doing this.” Mainly because I knew that with bringing a child into the world that I wanted to be a good example for her. How could I tell her about God’s love and his will for her life if I wasn’t even willing to be obedient? How could I tell her to trust the process when I ignored my own because it didn’t look instantly profitable or Insta worthy? I truly believe that God gave me a child because he knew that i wouldn’t give up control otherwise and it’s the best thing He could have ever done for me.

Which leads me to why I’m here. I’ve decided to fully embrace everything that God has been pushing me to do and I want to take you on this journey with me. I want to use this space to document this new season of my life as a mother, as a writer and as someone who is working to build a company that is bigger than herself and for God’s glory.

I want to share with you the highs and the lows that come along with embracing your purpose in hopes that it will encourage you to do the same. Most importantly, I want to document what life is like once you fully commit to being obedient. In an attempt to not let this fully distract me, I won’t be sticking to any kind of editorial calendar but simply sharing when I feel called to share a certain moment or something I’ve learned.

This could all very easily go left but I’m hoping my transparency will again encourage you to move on what God has called you to do. If i can just impact one, I will feel like I’ve done my job.

xoxo, Alisha

lifestyleAlisha Byrd