Being able to turn something you are truly passionate about into a full on business is an amazing feeling! Seriously ya'll, what's better than getting paid to do something that you love?? But running a business is hard and extremely time consuming which often leads to forgetting to nurture your passion. But without passion, there is no business. I've gone through this with my shop and this blog before. I was so extremely focused on bettering my business, getting press and making money that I completely ignored my passion for creating jewelry and writing.I felt like my designs began to suffer and I wasn't putting my all into the content over here that I normally would. That my friends is a terrible feeling. Luckily, I was able to figure out a few ways to not only run a business but continue to be passionate with what I do.
1. Set aside dedicated days just to brainstorm new ideas or to do business related things. This is especially helpful when you are doing EVERYTHING by yourself. While most of my days are spent doing a little bit of everything, I set aside a specific day where all I do is think of new ideas and create new pieces. I also set aside one day a week when I won't do anything but work on the business side of things, like pitching to bloggers, updating my budget and ordering new supplies.
2. When creativity hits, don't stop it. Sometimes I can be in the middle of answering emails and creativity will hit me like a ton of bricks. I'll finish up whatever email i'm on, say forget it to my to-do list and grab my notebook. Spurts of creativity don't always last long and you never know when you may get a moment like that again. So when it hits take full advantage of it.
3. Remember why you started. Like I said, it is so easy to get caught up in the numbers and everything that surrounds running a business that it will literally suck you dry. When you begin to feel stressed and unmotivated, simply remember why you started. Think about all of the reasons why you fell in love with what you do, write it down and stick it everywhere!