Each month I set out to host a FREE live workshop/Q&A with you called Monthly Office Hours! These office hours sessions are geared towards a specific topic and not only allows you to gain actionable AND free advice but it also gives you a chance to pick my brain for an entire hour. Whatever you ask related to the topic, I answer.
As I gear up to launch my Purpose To Service e-course, May's office hours session was all about creating and launching your next service package. I shared my tips for getting started and the attendees asked some incredible questions that even made me stop and think for a moment! Today I wanted to share the office hours session with you and also answer a few questions that didn't get answered during the live session. Check out the video below for the full session!
SHOULD I START BUILDING MY BRAND & ONLINE PRESENCE BEFORE OFFERING A SERVICE?
YES! Your brand is the anatomy of your business and you need to be very clear on your "why", what you stand for and who you want to help before you can begin creating anything! The last thing you want to do is begin creating services too early just to scrap them later because it doesn't align with where you want to take your business. While you're at it, begin making yourself known online. Get into creating content around your specific niche, get active on social media and actually join in on the conversation instead of posting a bunch of links, collaborate with others in your industry on things like workshops, webinars and guest posts. You don't need a large audience for your business to be profitable but you do need someone.
If you need help branding, check out the Branding For Creatives Masterclass
HOW DO I PROPERLY PACKAGE UP WHAT I DO?
You need to first get clear on what you have to offer and what will best help your audience through their biggest pain points. If you create a service based solely on what you want to provide and not what they actually need, you'll have a hard time marketing your services. Then you need to focus on the benefits of working with you, a full explanation of details and a list of features to be included in your package.
WILL PEOPLE PAY THE PRICE OF WHAT I'M OFFERING?
Yes, If you can clearly show them the value in what you have to offer, the benefits in working with you and show them exactly how it will help them through their biggest pain points. Potential clients need details, they need proof and they need to be comfortable in knowing that you can deliver that to them. I promise you, if you can solve someone's problem, they wont mind paying. We'll chat about pricing your services in the Purpose To Service course!
PEOPLE SEEM INTERESTED IN MY SERVICES, BUT THEY ARE NOT BOOKING. WHAT SHOULD I DO?
If someone reaches out to you about your service but are not following through, there can be a few reasons why. First, look at what they are asking you and then take a look at your sales page to see if it is causing any confusing or missing any major details. If you are getting a ton of emails from potential clients asking you if your service is right for them, you may need to tweak your description on your sales page to make it more specific. If someone has to leave your sales page to email you and wait for a response, most of the time they wont go back to book you (this goes for physical/digital products as well). Or it could be that you don't follow up. After you email a potential client back and you don't hear from them for a few days are you letting it go or emailing them to follow up? Id say about 80% of the time I'm able to book a potential client just because I follow up. People are busy and often miss emails. A simple follow up asking if they have any more questions or concerns can go a long way.
Again you also may not be giving enough value. You cant just tell someone you can help them design their brand. You need to let them know that you will take the stress away from them having to do it themselves, you will make sure their purpose and voice is being portrayed in all of their visuals and that they wont have to worry about settling on a brand that they will quickly grow out of. Dig deep, ask the potential client what they are currently struggling with and if you are actually able to, tell them how you can help them over their hurdles.
Have a questions about creating and launching your services? Ask me below in the comments!