So far I've taken you into my blog post writing process, we've talked about how to generate new ideas, you now know the 3 factors that make up incredible content and now today we'll talk all about how to organize it all.
One of the biggest factors in staying consistent is getting organized! If your thoughts and ideas are all over the place mixed with the pressure to always be creating something, you're bound to get frustrated and not do anything at all. So today we're going to talk about how exactly to put together your editorial calendar and I'll also show you my tip on how I write blog posts faster!
Before we get started, know that your editorial calendar will not only include your blog posts but also your newsletters, product launches or events you'll be hosting during that particular month. If you regularly post to YouTube or want to include a Periscope series you'll want to add that into your calendar as well.
If the thought of having everything on one calendar is stressing you out, try color coding each type of content for easy reference. Also, I am a paper planner girl (I currently use the Ultimate Monthly Business Planner for content) but feel free to plan out your content using Excel or your iCal.
4 STEPS TO BUILDING YOUR EDITORIAL CALENDAR
1 | THINK AHEAD
Before you begin putting information into your calendar, look ahead at any holidays, events or launches you'll want to create content for. Let's use my new book for example. I know I plan to officially launch in February, so everything that I create in January will be related to the book and lead up to the big launch.
I know I want to do at least two posts per week on topics related to the book and also on topics that i was not able to go over. I also know that I want to host two workshops and send out weekly newsletters to those on my regular list and to those who have expressed interest in the book.
2 | COME UP WITH A SCHEDULE
Getting yourself into a routine is a great way to start getting consistent with your content. Your schedule should be based on two major factors:
- How often you are able to provide high quality content. (remember it should always be quality over quantity)
- When your audience is online to consume your info.
Personally, I know I am only able to post one or two times per week. And according to my stats, my highest traffic days are Tuesdays and Wednesdays, so those are the days I post to my blog. Also from a recent reader survey, I know most of my audience would rather watch live workshops on the weekends do to their busy schedules.
Paying attention to your Google Analytics or built in stat tracker will tell you everything you need to know about when you should be posting and where the majority of your traffic comes from.
3 | CONSIDER ANY RECCURING SERIES
Next, think of any reccuring series that you want to include into your content strategy, this can be for your blog, for example, you want to round up your favorite posts from the week every Friday. It can also be weekly Twitter chats or Periscope series.
4 | ADD IT ALL TO YOUR CALENDAR
Now that you know exactly what type of content to produce, schedule some time before the new month begins to add everything to your calendar. Remember I mentioned before that color coding each type of content will help you to quickly decipher what's what.
By planning out all of your content ahead of time, you eliminate the stress of figuring out what to create at the last minute. You'll also save yourself a bunch of time to focus on other things in your business.
MY METHOD FOR WRITING FASTER
Ok so now that you know exactly what you want to create, it's time to sit down and bring it to life.
It used to take me literally hours to write one blog post until I started to make it apart of my planning routine! This tip may be more for writing blog posts but Im sure it can be used for creating other types of content as well.
While you're plugging your posts into your calendar, write an outline for each post.
- Opening Paragraph
- Bullet points for main topics
Feel free to use this blog post planner for writing out your outline. You can even go as far as creating the post graphic and scheduling it to be promoted via social media on its publish date.
When it comes time to actually write out the post, all you'll have to do is plug in the main bullet points, edit and schedule. Spending a few hours planning out your content like this will save you so much time!