How To Keep Track Of Business And Blog Statistics (PLUS A FREEBIE)
One of the things I enjoy most about blogging and running a business is seeing how much I've grown since the previous month. Call me a nerd but I eagerly wait for the 1st of each month just so I can track my stats. Although its extremely important not to get totally caught up in numbers (because it can make you crazy) its also important to keep track of how well you're doing. Especially if you're a blogger looking to work with brands. They will wan't to know your monthly pageviews and your social media stats. And the last thing you wan't to do is miss out on an opportunity because you were not prepared. Its also extremely important to track your business growth as well because it will help you set goals for the next month and show you which areas needs a little bit more of your attention.
Like I said before, on the first of each month, I sit down and track my site stats for both this blog and for Early August. I know Blogger and SquareSpace both have their own analytic systems built in, but I find that using Google Analytics to track monthly stats is a little more accurate. I write down the previous months pageviews, unique pageviews and I just began tracking the bounce rate for this blog. I also write down how many followers I have for each of the social media sites that I am active on.
After everything is written in, I then go back and compare it to the previous month and base my new month goals on how well I did. If my pageviews were slightly less than what I gained the previous month, I know that I really need to kick my post sharing into high gear and maybe sponsor a couple blogs for the next month to increase exposure. If my Twitter followers are lower or didn't grow as I expected, I know that I need to spend a little more time engaging with others and following new people.
Now ya'll..please don't let numbers take over your life AND PLEASE don't compare yourself to how well other bloggers or business owners may be growing. I got caught up in stats when I first started blogging and if I wouldn't have snapped out of it when did, I probably wouldn't be sitting here talking to ya'll now!
If you don't already have a system in place to track your monthly stats, I created this free printable for you to get started!