How To Create Content People Are Actually Searching For
Writing blog posts that my target audience will actually find helpful has been something that I have been working on for over the past year. Not only has being very specific with my content brought in new pageviews but I's like to think this space has become a go-to resource for anyone wanting to start or grow a blog or business.
How exactly do you create that really specific content that your audience needs? I have Cat over on the blog today sharing her tips!
As a blogger I’ve read a host of blog posts around ways to create new and unique ideas for content. These types of posts are great when you find yourself suffering with a case of bloggers block, but there is one major point that these posts tend to leave out, writing specifically for your audience needs.
Other than a few select blogging niches, our primary goal for our blog content is to provide some form of helpful or informative information for our readers. We want our content to help our readers with a particular problem or answer a burning question they may have, but no one ever talks about how you go about accomplishing that goal.
How do you get started?
First of all, think about your readers, make sure you have identified exactly who is reading your blog. Think about what kind of questions and problems they may have regarding your niche subject. For most of us, we will be a prime example of our own target audience. Bloggers primarily blog from their own experience, so have a think about some of the questions you had when you were learning about your niche, what kind of problems would you have loved a blog post to fix or clarify for you?
Do your research
Once you have written a list of 15-20 questions and problems your readers may have, it’s time to use my favourite SEO tool, Google Keyword Planner.
To access Google Keyword Planner, you will need to sign up for Google AdWords and set up your own account. Don’t worry, you don’t have to pay anything, but you may have to create a test PPC ad before you can use Keyword Planner.
Once you’ve gained access to Google AdWords, head to the Keyword Planner tool and type in all of your questions into the search box, make sure to separate each question by a comma so Keyword Planner doesn’t get confused.
The Keyword Planner tool will then take a look at how many times, on average, people type that keyword or phrase into Google search. This gives you an idea of how many people a month are searching for an answer to your questions or problems and will help you decide which of your questions are the most sought after.
Keyword Planner tool will also have a look and pull in some other keyword and keyphrase suggestions around your search terms. Sometimes what you’ve typed into the the planner tool will come up short, so having a scroll through the planner tool’s suggestions could help you narrow your ideas down, or even give you ideas for content you’d never have thought of.
When choosing the best of your results, there are two columns to really keep your eye on, the average monthly searches and the competition. The best results have a very high search volume and a low competition, this means that a lot of people are asking the question in Google searches, but not a lot of people are targeting those questions with paid advertising. The reason that’s important, is paid advertising automatically gets a higher priority in Google search results than organic results. If nobody is targeting your keywords or keyphrases with paid advertising, it’s anyone’s game in the race to be top of Google for that search term.
So, what should you do with the awesome results you’ve collected?
Once you’ve had a play around with the keyword planner tool, it’s time to cross some of those ideas off your list and pursue the ones you’ve identified as the most searched for questions. This should narrow down what kind of content you want to create and really give you a stronger focus of what questions you should be answering with your content.
Below I’ve attached a worksheet to help you plan out your content ideas and plot which ones are worth pursuing. In the first column we have 20 spaces for you to write down the different questions and problems you think your readers may have and in the second column there is space for you to write down how many times a month your questions are searched for by people on Google.
The beauty of using this method is that it will not only ensure that you are catering to your readers, but it is also super SEO friendly and could help hundreds more lost and confused people find their way to your amazing content through Google searches.