Have I told you lately that your blog isn't all about you? Or that you may very much own the rights to your space but the content you create is actually for the people who show up to your blog everyday? Well if you didn't know, now you do!
What makes your readers come back daily is the helpful content that you create. Whether you are showing them how to start their own business or how to juggle multiple side hustles, your readers stick around because they know you are one of the go-to people in your industry.
Removing yourself from the equation and constantly coming up with ideas that will help your readers can often be difficult when you feel like you've literally written about everything! The last thing you want to do is throw up a post just for the sake of posting or write something that is completely irrelevant to your brand.
So how do you come up with new ideas AND figure out exactly how to help your readers? It's simple. Just ask them what they want! My favorite way to do this is through a reader survey. It allows you to check in with your readers, get their feedback on your overall site & helps you come up with content that will be relevant to their specific needs. I typically conduct a reader survey at the beginning of the year and then once more mid-year. This helps me start off fresh and also to make sure me and my audience are on the same track and Im not losing their interest.
HOW DO YOU CONDUCT A GREAT READER SURVEY?
- Keep it at a maximum of 10 questions. You are asking your readers for their help not to do the work for you and you definitely don't want to take up an hour of their time.
- Be specific as possible. The majority of your questions should be multiple choice or open ended. You really wont get much feedback from a typical YES or NO question.
- Make it easy to use. There are several options out there for putting together your survey that is user friendly but a few of my favorites are Google Drive (create a new Google Form), Survey Monkey & Typeform.
WHAT DO YOU ASK?
If your readership has shifted and you now have more males following you, then you definitely don't want to talk to your audience as if they are all women.
SPECIFIC QUESTIONS ON BLOG CONTENT
You can ask what categories or topics are their favorites or which series they've enjoyed the most. If there is a topic that your readers really aren't interested in it may be time to let it go or figure out a way to revamp it.
QUESTIONS ON WHERE THEY ARE IN THEIR JOURNEY
Like I mentioned, you want your content to be relatable and helpful to your readers in whatever stage of their journey they may be in. If the majority of your readers have been blogging for years then you wouldn't want to devote an entire series to starting a new blog but maybe growing your current blog instead.
ASK FOR THEIR HONEST FEEDBACK
To allow your readers to make suggestions or to expand on a question that was previously asked, ask at least one open ended question that is not multiple choice. Remember this is about them so let them tell you what they want!
Another great way to use a reader survey is to get feedback on a product that you're thinking about launching! I did this recently for my upcoming book and it literally gave me so much helpful insight!