How To Create An Effective Social Media Strategy (And A Freebie!)
Social media is one of the most important ways for you to share the goodness of your brand with the world. Yes, word of mouth still works but the majority of the world finds out about new products and brands through Twitter, Facebook, Instagram or one of the many other social media sites out there. Just like any other marketing strategy that you put together for your business or blog, you should definitely also plan out how you are going to position yourself on social media. You can still document those random moments throughout your day but still keep in mind that this is one of the many ways to grow your readers, bring in income & build your community.
Here are a few ways you can create a social media strategy that's not only natural but brings in positive results. I've also created a little freebie at the end of this post to help you create and schedule content!
1. Have a goal in mind. Just like any other marketing strategy, you have to first start off with a goal. Do you want to grow your blog readers? Increase followers? Or bring awareness to a particular topic? Set a goal and then fix your content around that.
2. Look at your past engagement/statistics. Before you begin creating content you should look at what is currently working for you and what posts didn't get much of a reaction. Look at which posts had the most clicks, mentions, Likes and/or RTs. This will give you an idea of what your followers enjoy reading and what times they are normally online.
Twitter recently made it super easy to check your statistics. Simply click on your profile - then choose "analytics". It will provide you with information like your Top Tweet, profile visits and amount of mentions.
3. Create shareable & helpful content. So what exactly should you post? Statistics show that people are more likely to share content that they have some sort of emotional attachment with, that they find entertaining or helpful. Your content should also be tailored towards your niche or target audience. If your target audience is young mothers then you will wan't to share helpful articles, tips and resources that are geared towards parenting. If you're like me and your target audience is creative business women, then you'll wan't to share content that will possibly help them grow or start a business. Social media is also a great way to promote your products/services but you should also figure out non-salesy ways to do it. No one likes to be constantly sole to.
Lastly, don't forget to ENGAGE! It's super easy to just schedule planned out content but don't forget that social media is one of the quickest ways to directly interact with your audience. Join in on the conversation and also ask for their opinions and suggestions.
4. Schedule it out! From looking at your statistics and being very clear on who your target audience is, think about what time are they online. For me, I like to post around 8 and 10 am, between 12 pm and 3 pm and then later around 7 and 9 pm. To make scheduling social media easier try using tools like Buffer, CoSchedule and HootSuite.
5. Continue to track your progress & adjust as needed. Creating a social media strategy takes a lot of trial and error at first. Make sure to keep track of what has been working and figure out how you can adjust what's not.
If you are still a little unsure of what type of content to share on social media, research your "Sister Brands" and see what they are posting. Also remember that social media isn't all about you! While you're sharing helpful content don't forget to share posts from others that you admire as well!