You may have noticed over the past few months that I have really been narrowing down this blogs content to offering more helpful business & blogging tips and less lifestyle posts. I guess in a way I've been slightly re-branding and setting up this space so that it will allow me to do more of what I am passionate about which is coaching creative business women. I have been thinking a lot about what type of content to write and what not to write all while staying very personable.
I was recently contacted by a great brand to do a sponsored post featuring their product. I loved the product and the pay was GREAT but I knew in the back of my mind that it really didn't fit the direction this blog was going in. The last thing I wanted was to create amazing & consistent content and then pop-up with an extra random post. Yes, giving up the money was rough (mama needs a new pair of shoes!) but i'd rather go without than to lose my credibility with you.
If you've been debating on whether or not that sponsored post offer is right for you, here are a few reasons why you should say "NO".
The product doesn't fit your brand.
It would make no sense for me to promote something over here like a child's toy if my target audience isn't mothers. Ask yourself if the product being offered has anything to do with your current content and if your target audience would be interested in it.
You are not able to pitch your ideas
Say the angle of the project doesnt quite fit your blog but you have another great idea of how you can promote it. If the company is unwilling to listen to your pitch, it may be best to just say "no".
The COMPANY WANTS YOU TO WORK FOR FREE
I've mentioned before that in SOME cases it is ok to work for free, but if the opportunity isn't benefiting you at all, just pass.
THEY DON'T WANT YOU TO POST YOUR HONEST OPINION
Regardless of how much you're getting paid or the amount of free stuff you will be receiving, you never want to agree to write a post giving praise if the product really isn't up to par. What if your readers go out and buy the product based on your opinion and then realize that it actually sucks? That could potentially ruin your credibility.
Now i'm not saying that all sponsored posts are bad because it can be an amazing way to bring in income to your blog. But before you commit to any opportunity, it is imperative that you make sure that it fits your brand and that it is also something that your audience would be interested in seeing.