Yesterday I had an amazing brainstorm session with one of my favs, Anna and the topic of "making your blog more personable" came up. Pretty much all of the blogs I read on a daily basis, I fell in love with because they are all very personable. Even if I've never met these women in real life, I feel like we are already friends just from how much I can relate to their blog. It's is almost like catching up with a good friend but on a daily basis. (blogging is weird, but a good weird)
Having some kind of personable aspect to your brand, whether you are blogging or running a business, is extremely important! Not only will it help grow your reach and make your story more relatable but it also builds trust. And um, trust equals more income! I always tell my clients that "People will fall in love with a person before they fall in love with a brand". Look at some of the most successful bloggers. Apart of why they do so well is because they make their readers feel like they know them personally.
If you have been looking for a way to build more of a personal connection with your readers, here are a few tips!
1. Write as if you're talking to a friend. The topic of finding your blogging voice comes up a lot during my client sessions. Personally, I believe that the best voice you can create is the one you would use if you were talking with a family member or close friend. It's what comes naturally to you and adding in your personality will make you seem more "real" on your blog. Yes you may wan't to clean up your language a bit but writing as if you are talking to hundreds of your best friends will definitely help you build a bond with your community.
2. Share experiences & advice from your own point of view. I understand business & blogging may not always be the most interesting topics, so whenever I give advice or share any type of information, I try to add in what I've personally learned through experience. This shows you all that I am A) Very Human and B) Have gone through it just like you have!
3. Talk about the not-so-great times. Look, we are all human. While it is super easy to talk about all of the amazing things going on in our lives, everyday won't be picture perfect. Not saying that you should let your readers all up in your business every time something goes wrong but you shouldn't be ashamed to let them in on the more personal aspects of your life. I don't know about you but the blogs who seem to be perfect 24/7 are always a little sketchy to me! And on a completely unrelated side note, blogging about the rough times in my life & business has gotten me through some of my darkest moments! The support in the blogging community is amazing!
4. Talk WITH your audience, not AT them. Make your audience apart of the conversation, ask them questions or for their feedback! Remember if it wasn't for them, you'd just be talking to yourself. Especially if you share a lot of information on your blog, write so that they can understand and not as if they are stupid for not understanding.
5. Make it known that you're are approachable. I try to let it be known whenever possible that I am here to answer any questions you may have. While I may not be able to get to it quickly, I do try my best to not make anyone feel like they can't reach out to me or approach me in person. Let your readers know that you are just like them, no matter if they have 5 or 5 million followers!
Blogging is really one big amazing community and I am a firm believer that the best ways to be apart of it is to show them who you really are! Don't be afraid to show them the person behind that laptop or the person behind that social media handle & get real!