Picture this. You've been working hard for weeks. Busting your butt bringing this amazing new product to life. Recording and editing your videos and going through your written content over and over to make sure it's oozing with value. You wreck your brain for days creating the copy for your sales page. And in your mind you just know this thing you've been working on is going to be incredible. The workbook you created is so beautiful that it deserves and award and you have an empty FB community waiting to be filled with impressed students. The big day comes, you hit publish and then...crickets. No one buys.
This can't be right. You've worked hard and you know what you have to offer is going to help solve your audience's biggest pain points. So why is no one buying?
Well in the midst of you creating this flawless product, what you may have failed to create is the launch strategy to go along with it. For a long time I had the "If I build it, they will come mentality" and for a long time I sat there wondering just like you why no one was interested in what I had to offer. But it's not that they aren't interested. If you can offer the solution to someone's biggest problem, they'll always be interested and willing to buy. The issue is that no one actually knows that your new product or service exists. Yes you need to have something of value to offer but you also need a strategy in place that consistently tells your audience WHY they need your new product or service.
A profitable business doesn't just happen out of thin air, it's strategic. Unless you are Oprah, Gary Vee or Beyonce, you can't just launch and sit back and watch people fight for your product. You need a strategy.
So how do you create a launch strategy for your products or services? Also, dont forget to download the Simple Launch Checklist to begin planning your launch strategy and content!